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BBA Digital Business - Technology Infrastructure Management
Program details
The BBA in Digital Business with a specialisation in Technology Infrastructure Management offered by UPES School of Business is a cutting-edge program designed to prepare students for success in the rapidly evolving field of digital business operations. The curriculum is carefully crafted to blend essential business principles with specialised courses focusing on technology infrastructure. Students gain a deep understanding of key areas such as Principles of Management, Cloud Computing and Virtualization, Network Management, Cybersecurity in Business, and IT Governance and Compliance.
One of the key highlights of the program is its emphasis on cultivating a unique skill set that combines business acumen with advanced technological expertise. Students not only learn the intricacies of managing technology infrastructure but also acquire the ability to optimize it for effective business operations. This dual focus ensures that graduates are well-equipped to tackle the challenges of the digital age and contribute meaningfully to the success of organizations across diverse industries.
By offering a comprehensive curriculum that addresses both business and technology aspects, the BBA in Digital Business (Technology Infrastructure Management) program at UPES School of Business stands out as a holistic and forward-thinking educational opportunity. Graduates emerge with the confidence and competence to take on leadership roles in the digital business landscape, making a significant impact in a world where technology plays a crucial role in organizational success. This program serves as a bridge between traditional business education and the demands of the modern digital era, making it a valuable choice for students aspiring to thrive in the dynamic and technologically driven business environment.
Program Highlights
- The BBA in Digital Business (Technology Infrastructure Management) program emphasizes hands-on experience through major projects, summer internships, and live projects with companies, providing students with real-world exposure.
- The program is strategically designed to foster innovation and entrepreneurship within the digital business and technology sectors, preparing students for dynamic roles in the evolving business landscape.
- Encouraging a holistic approach, the curriculum promotes research projects, seminars, conferences, and internships, ensuring students develop a comprehensive skill set in the digital business domain.
- Students benefit from exposure to real-world case studies, industry visits, and insightful guest lectures by industry experts, enriching their understanding of practical challenges and solutions.
- The UPES School of Business boasts state-of-the-art facilities, including modern smart classrooms, a well-equipped Analytics Lab, a comprehensive library, and advanced analytical tools, providing a conducive environment for academic excellence.
- The BBA in Digital Business (Technology Infrastructure Management) program offers a global perspective with opportunities for student exchange, study abroad, and semester exchange programs, fostering collaboration with leading global partner management institutes affiliated with UPES worldwide.
Future Scope / Industry Trends
The BBA in Digital Business, specialising in Technology Infrastructure Management, positions graduates as leaders in the rapidly evolving digital landscape. In a world undergoing extensive digital transformation, there is a rising demand for professionals capable of strategically integrating technology into business operations. Graduates of this program are equipped to play pivotal roles in guiding organizations through digital change. With an emphasis on network security and cybersecurity measures, they contribute significantly to safeguarding against cyber threats. The program recognizes the increasing importance of data, and graduates are adept at managing and analyzing data for valuable insights, crucial for strategic decision-making. To excel in this dynamic field, graduates must stay abreast of industry trends, continually updating their skills through professional development. The BBA in Digital Business with a specialisation in Technology Infrastructure Management offers a gateway for individuals to seize opportunities, influence the trajectory of business in the digital age, and thrive in a constantly evolving professional landscape.
Career Opportunities
A BBA in Digital Business with a focus on Technology Infrastructure Management presents a wealth of dynamic career possibilities. In a rapidly evolving technological landscape, graduates equipped with this specialisation play a pivotal role in driving innovation and success across diverse industries. Staying updated on emerging technologies and industry trends is crucial for maximizing career potential in this dynamic field. Career paths include roles such as IT Manager, Cybersecurity Analyst, Network Administrator, Technology Consultant, IT Governance Specialist, Systems Analyst, IT Compliance Officer, Cloud Security Specialist, Digital Marketing Technologist, Digital Business Strategist, Sustainability Technology Analyst, and Business Analyst in Digital Transformation.
Placements
Graduates holding a BBA in Digital Business with a focus on Technology Infrastructure Management witness a rising demand for professionals adept at integrating business acumen with advanced technological proficiency. Industries actively recruit for key roles such as cloud solutions architects, cybersecurity analysts, and IT managers, recognizing the strategic insights valued by leading consulting firms and the operational optimization skills sought by e-commerce platforms. In addition, telecommunications and financial sectors prioritize graduates for managing and securing digital infrastructure, highlighting the significance of IT governance. The acquired dynamic skill set extends opportunities to diverse sectors like healthcare technology, manufacturing, logistics, startups, government agencies, and international organizations. The adaptability of their expertise is evident, and as remote work gains prevalence, their technology infrastructure management skills position them as valuable contributors to global organizational digital transformations. Placement trends emphasize the multidimensional and globally applicable nature of this program, with salaries contingent on individual skills, knowledge, and exposure.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
Course | L | T | P | Credit |
---|---|---|---|---|
Principles and Practices of Management | 3 | 0 | 0 | 3 |
Business Economics 1 | 3 | 0 | 0 | 3 |
Business Mathematics | 3 | 0 | 0 | 3 |
Business Accounting | 3 | 0 | 0 | 3 |
Business Communication | 3 | 0 | 0 | 3 |
Organizational Behavior | 3 | 0 | 0 | 3 |
Business Environment | 2 | 0 | 0 | 2 |
Spreadsheet Modelling | 2 | 0 | 2 | 3 |
Living Conversations | 2 | 0 | 0 | 2 |
Environment Sustainability & Climate Change (Theory) | 2 | 0 | 0 | 2 |
TOTAL | 27 |
Semester 2
Course | L | T | P | Credit |
---|---|---|---|---|
Business Economics 2 | 3 | 0 | 0 | 3 |
Business Statistics | 3 | 0 | 0 | 3 |
Financial Management | 3 | 0 | 0 | 3 |
Marketing Management | 3 | 0 | 0 | 3 |
Technologies of the Future | 2 | 0 | 0 | 2 |
Human Resource Management | 3 | 0 | 0 | 3 |
Business Computing | 3 | 0 | 0 | 3 |
Community Engagement and Social Internship | 2 | 0 | 0 | 2 |
Critical Thinking & Writing | 2 | 0 | 0 | 2 |
Environment Sustainability & Climate Change (living lab) | 0 | 0 | 4 | 2 |
TOTAL | 26 |
Semester 3
Course | L | T | P | Credit |
---|---|---|---|---|
Introduction to Digital Business | 3 | 0 | 0 | 3 |
Business Ethics and CSR | 2 | 0 | 0 | 2 |
Global Context of Business | 1 | 0 | 0 | 1 |
Operation Management | 2 | 0 | 0 | 2 |
Research Methodology & Report Writing | 3 | 0 | 0 | 3 |
Consumer Behaviour & Market Research | 3 | 0 | 0 | 3 |
Minor/Exploratory I | 3 | 0 | 0 | 3 |
Meta 101 | 1 | 0 | 0 | 1 |
Working with Data | 2 | 0 | 0 | 2 |
TOTAL | 21 |
Semester 4
Course | L | T | P | Credit |
---|---|---|---|---|
Operations Research | 3 | 0 | 0 | 3 |
Specialization Paper I(Specialization 1: Technology Infrastructure Management, Course: Introduction to cloud computing for Managers, Specialization 2: Digital Marketing, Course: Understanding Digital Marketing) | 3 | 0 | 0 | 3 |
Industrial Visit | 0 | 0 | 2 | 1 |
Minor/Exploratory II | 3 | 0 | 0 | 3 |
Minor/Exploratory III | 3 | 0 | 0 | 3 |
Environmental, Social and Governance | 3 | 0 | 0 | 3 |
Business Analytics | 2 | 0 | 2 | 3 |
Design Thinking | 2 | 0 | 0 | 2 |
TOTAL | 21 |
Semester 5
Course | L | T | P | Credit |
---|---|---|---|---|
Web Design and Development | 3 | 0 | 0 | 3 |
Essentials of Strategic Management | 3 | 0 | 0 | 3 |
Search Engine Optimisation | 3 | 0 | 0 | 3 |
Project Management | 3 | 0 | 0 | 3 |
Minor/Exploratory IV | 3 | 0 | 0 | 3 |
Minor/Exploratory V | 3 | 0 | 0 | 3 |
Dissertation I | 0 | 0 | 0 | 2 |
Summer Internship | 0 | 0 | 0 | 2 |
Specialization Paper II (Specialization 1: Technology Infrastructure Management, Course: Database Management System, Specialization 2: Digital Marketing, Course: Mobile & email Marketing) | 3 | 0 | 0 | 3 |
Social Media Marketing | 3 | 0 | 0 | 3 |
Leadership and Teamwork | 2 | 0 | 0 | 2 |
TOTAL | 30 |
Semester 6
Course | L | T | P | Credit |
---|---|---|---|---|
Start your Start-up | 2 | 0 | 0 | 2 |
Dissertation II | 0 | 0 | 0 | 4 |
Minor/Exploratory VI | 3 | 0 | 0 | 3 |
Advertising & Sales Promotion | 3 | 0 | 0 | 3 |
TOTAL | 12 |
Eligibility
Interested students must meet the minimum eligibility criteria for BBA in Digital Business (Technology Infrastructure Management), which are as follows: Minimum 50% marks in Classes X and XII.
Selection Criteria
The selection criteria for individuals aspiring to pursue a BBA in Digital Business (Technology Infrastructure Management) at UPES are determined by their individual performance in the Entrance Exam (UPESMET-UG) / UGAT / CUET.