BBA (Digital Business) - Digital Marketing

The BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES aims to meet the growing demand for skilled professionals in the communications industry in India. With a focus on social media, marketing, and analytics, this program equips students with the necessary skills to excel in strategic communications, event management, public relations, and corporate communications. Through a carefully crafted curriculum, students gain expertise in marketing campaign development, both internal and external communication skills, and strategic media planning. The program is well-suited for those aspiring to build careers in PR agencies, event management companies, corporations, or the public sector.

The specialization in Social Media, Marketing, and Analytics enables students to become adept at utilizing various social media tools and conducting high-quality digital market research. This comprehensive skill set equips graduates to excel in social media outreach, data analytics, and PR strategies, ensuring they are well-rounded social media professionals. Key themes covered in this specialization include social media handling, social media campaigns, market research, data analytics, and PR strategies. This diverse range of topics provides students with a thorough understanding of the multifaceted aspects of social media and prepares them for a successful career in this rapidly evolving industry.

Overall, the BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES equips students with the knowledge and skills necessary to thrive in the dynamic field of communications, making it an excellent choice for those looking to pursue a rewarding and promising career in this sector.

• Gain hands-on experience through industry internships, on-the-job training, and major projects, preparing you for diverse career paths in the media and entertainment industry or pursuing doctoral research.
• Learn from top media professionals, who will provide you with valuable insights and practical knowledge, enhancing your skills in events, public relations, corporate communications, and social media marketing.
• Access state-of-the-art studio and lab facilities, enabling comprehensive digital production learning to stay at the forefront of the rapidly evolving media landscape.
• The BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program focuses on emerging trends and strategies in social media, marketing, and analytics, equipping you with the latest tools and techniques to excel in the digital marketing space.
• Develop a strong foundation for versatile career paths, whether in media and entertainment industry roles or pursuing further academic excellence in doctoral research.
• Cultivate a well-rounded skill set, combining creativity, communication, and analytical abilities, to thrive in the dynamic world of events, public relations, and corporate communications.

The future outlook for the BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program is bright and extensive. As the business world continues to shift towards digital platforms, skilled professionals in social media, marketing, and analytics will be highly sought after. Graduates can explore diverse career paths such as social media management, digital marketing, public relations, event management, and data analysis. With the communications industry expanding continuously and data-driven approaches gaining significance, these professionals will play a pivotal role in moulding and elevating brand reputation and overall business achievements.

After successfully completing the BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program offered by UPES School of Modern Media, graduates open doors to an array of exciting career opportunities. Equipped with a diverse skill set in events management, public relations, corporate communications, social media marketing, and analytics, they can thrive in roles such as social media manager, digital marketing specialist, PR executive, event coordinator, corporate communications officer, and marketing analyst. With the evolving landscape of digital media and communication, this comprehensive program empowers students to excel in dynamic industries, enabling them to strategically navigate and contribute to the success of modern businesses and organizations.

The BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program presents excellent prospects for employment. Noteworthy media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others extend attractive job opportunities to its graduates. Moreover, numerous medium-sized content start-ups actively seek to hire individuals who have completed this program. Freshers entering the workforce can expect a starting salary ranging from INR 4 to 10 lakh per annum, subject to the candidate's capabilities, expertise, knowledge, and industry exposure.

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Interested students must meet the minimum eligibility criteria for BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics, as stated below: 50% 10th & 12th Any Stream.

The selection process for students who wish to pursue the BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.

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